European hospitality startup uses tiny mobile homes as hotel rooms
If you’ve been wondering since the summer travel boom began, you’re not alone.
In October 2021, German hospitality startup Raus began renting cabins in remote locations near Belin, giving city dwellers a respite nearby.
Raus hasn’t been in business for a year yet, but the company is already seeing high demand and thousands of people on its waiting list, Raus co-founder Julian Trautwein told Insider.
Operating tiny homes in off-grid locations is not a new concept in hospitality.
In the US, companies like Getaway House and Moliving are doing just that, appealing to travelers who are tired of standard hotels and want to get away from the cities.
And like other successful startups in the tiny hotel-turned-boutique space, Raus is enjoying great success in Germany.
The increase in local yet isolated unique stays is the result of three emerging travel trends: the desire for off-the-grid, sustainable and nearby vacations, according to Trautwein.
During COVID-19, more and more travelers have started looking for remote vacations to recharge and disconnect from crowded cities.
At the same time, eco-friendly vacations have steadily grown in popularity amid our current climate crisis.
Source: Travel impulse
And let’s not forget everyone’s favorite topic: money.
Inflation and rising airfare and gas costs have recently prompted more travelers to consider nearby destinations.
It is therefore not surprising that the 10 sites in Raus have enjoyed resounding success and almost uninterrupted activity.
The first cabin was designed in-house and put in place in October 2021.
Soon after, Raus was “overwhelmed” by public interest, Trautwein said.
All of its units have achieved over 95% occupancy since the deployment of the first Raus cabin.
When the company opened reservations through October for one of its newest builds, travelers booked the cabin within 48 hours.
And Raus now has a waiting list of nearly 2,600 people, Trautwein said. Insider checked the waitlist.
To generate all this hype, the brand relies on two cabin models.
The first can accommodate up to two people, while the second, designed with an architectural firm, can accommodate up to four people.
No matter the model, all of Raus’ tiny houses are based on wheels…
… which reduces the impact of the units on the environment and allows the cabins to be moved according to the needs of the company.
Raus knows that many of his customers are looking to disconnect from major cities, so his locations are listed by level of remoteness and “on-grid” versus “off-grid” on his website.