Famous cities in the south set to promote Thailand as a world-class health and wellness travel destination
Recently, officials from the Department of Health Service Support paid a visit to the three provinces to discuss with relevant network partners on the integration of health tourism to support the development of the Andaman Wellness Economic Corridor (AWC) project. ), preparing for being the best health center in the world conforming to the concept of developing the metaverse virtual world of the future. (*Source: press release, Health Services Support Directorate, Ministry of Public Health, March 11, 2022)
Mr. Karn Prachumpan, CEO of The Beach Development Co., Ltd. and highly recognized real estate developer in Phuket, disclosed that COVID-19 has already changed the world. This is why Phuket must reinvent itself quickly to cope with all the changes. It is quite obvious that traditional tourism is no longer the answer to the question. Therefore, it is necessary to put more emphasis on promoting health tourism, especially when visitors can obtain health benefits during and after their vacation, supported by greater loyalty and wisdom in tourism that can be encouraged among tourists. It will be a new mechanism to help propel Phuket into a world-class tourist destination into the next era.
“Our company has successfully developed The Beach Plaza Kata-Phuket as a large-scale mixed-use project located on an area of approximately 15 rai at Kata Beach in Phuket’s Karon sub-district. At the same time, we established Phuket City Development Co., Ltd. as a social enterprise to foster fruitful collaboration with strategic partners, government agencies, experts and members of society following the establishment of development strategies for pushing Phuket towards the city of health tourism linking other major cities has partnered with the Andaman Wellness Economic Corridor (AWC) project.Recently, Thai Cabinet approved Phuket to host Specialized Expo 2028 Phuket and therefore we are proposing that The Beach Plaza Kata-Phuket is part of a pilot project known as “Karon Wellness Sandbox”.
Mr. Sompong Daopiset, CEO of Star Home Beach Resort Co., Ltd. and general manager of several major hotels in Phang Nga province, said one person cannot continue to develop a city alone. This requires collaborative actions from the public and private sectors, whether in planning, budget or local administration. It is important to proceed immediately in order to materialize the Andaman Wellness Economic Corridor (AWC) project.
“Recently, La Vela Khaolak Hotel applied the concept of sports tourism as the key to strengthen Phang Nga. We are trying to eradicate people’s old belief that “Phang Nga is a city for the elderly” and replace it by the color of fun and fashionable activities.In addition to having fun, visitors will also experience a new image of the province, which can continue to make Phang Nga another great tourist destination, although it is from a small southern province. Currently, Thailand is not alone in focusing on health and wellness, but the whole world is seriously following the trends. Relevant public organizations and private entrepreneurs should work hand in hand and we believe that our return on investment (ROI) will bring us good benefits whether the investment was made for a project initiated by the public or private sector.
Finally, Mr. Wichai Poolworaluk, Chairman of Klongtom Heritage Co., Ltd. and one of the biggest leaders in real estate development in Klongthom district, spoke about the preparedness of Krabi province, stating that Klongtom district is full of highlighted natural resources. by Klongthom Salt Hot Springs, which is considered one of the best salt mineral hot springs in the world. This unique underground treasure is very meaningful to the locals as they use it in a rural way of life.
According to the report, a massive number of people over 100,000 people a year have visited the salt water hot spring following the government’s approval to open the site for service as well as word of mouth from visitors. people that the amazing underground wonder can prevent and cure disease. This resulted in the development of the Klongtom Heritage Project, located on an approximate area of 300 rai, as part of the intention to promote Krabi as a famous health city to tourists. Apart from the highlight of the inimitable salt water hot spring, the province is also blessed with beautiful nature, seas and mountains as well as the friendliness of the local people. Krabi deserves to be a city for a wellness lifestyle.
“During the first three years, we will work on the layout and zoning of the project, in which the tourist attractions will be equipped with different zones, for example, the patient zone, the dependency and non-dependency zone, and the retirement and early retirement. area, to seek potential investors who specialize in health and wellness and have a similar vision to fill gaps in many areas of business operations and management. This should make Krabi a new health city with several interesting activities for health lovers around the world.By mid-2022, the company will announce the opening of a new physiotherapy hospital for the rehabilitation and treatment of stroke patients, equipped with modern medical technology and equipment as well as teams of professional doctors, nurses, physiotherapists, occupational therapists, speech correctors, and highly trained psychologists experienced in traditional Thai and Chinese medicine to combine with the distinctive properties of the saltwater hot spring. This is considered the first significant commercial puzzle of the Klongtom Heritage project. We believe that Phuket, Phang Nga and Krabi can really make the Andaman Wellness Economic Corridor (AWC) project exist to form an economic and wellness triangle. The strategic collaboration has taken Krabi into a new dimension. We no longer promote the concept of “sea, sand and sun” tourism. We’re not only known for having great food, favorite drinks and a great atmosphere. We are ready to show the world that we have a miracle of nature that no one can imitate,” Mr. Wichai added.