In Churn, a flurry of new downtown business approvals

Soul Focus plans to open a 7,300 square foot wellness center on the first floor of 73 Broad Street. (Photo by John T. Ward. Click to enlarge)


small retail churnAn art gallery/podcast studio, a toy store, a camera store, a pet treat retailer, a sizable wellness center…

Downtown Red Bank could see the start of these businesses and more in the coming months, based on a flurry of approvals by the borough’s planning office in recent weeks. Read all about them in this edition of redbankgreenit is Retail.

Coming soon to 24-28 Monmouth Street: a camera shop with limited hours or a pet treat shop. Below, a toy store has an OK to open on East Front Street. (Photo by John T. Ward. Click to enlarge.)

Soul Focusa wellness center in Eatontown, plans to occupy the 7,300 square foot space on the first floor that previously housed a branch of OceanFirst Financial at 73 Broad Street.

The company offers nutrition counseling, physiotherapy, occupational therapy, chiropractic services and more.

Downtown Investors owns the building, which was built in 1920 as the Whitfield Building. Over the years, its tenants have included an Acme supermarket and a Newberry’s five-and-dime.

• A “general store” is set up at 22, rue Monmouth.

Lisa Readie Mayer, whose father Jack Readie owns the building, says redbankgreen that the store will have a “little bit of everything”, from candy bars to coffee to cleaning supplies.

“They will carry all kinds of snacks, beverages, milk, eggs, bread, canned goods, personal care items, paper towels, tissues and other paper goods, and more,” Mayer said via email. “There’s no place downtown to get these types of products, so it’ll be a great place for outings from other businesses in town, and even for residents of all the new apartment buildings in apartments that open.”

An opening in early June is planned, she said.

The space was last occupied for about nine months by an interior design firm.

• Approved last month at 24-28 Monmouth Street: “retail sale of cameras and accessories…Wednesday through Sunday, 11:00 a.m. to 5:00 p.m.”

No other information was immediately available, and the application does not specify which of the three storefronts at this address the store will occupy; two are currently vacant.

Carbone’s, a clothing boutique, had occupied 24 Monmouth since 2016. In a February Instagram post, the business announced it was moving to a new location, but had not yet updated its address as of Friday morning.

• Also coming to 24-28 Monmouth: a pet store offering “a bakery for dogs and ice cream, leashes, toys, etc.”

Also no other information available.

• Julia Fusco Luberoff has won approval for a “retail studio, art gallery and podcast” at 58 Broad Street.

The space has been vacant for over a year, since Lacrosse Unlimited Lacrosse Unlimited moved to 68 Broad.

• At 19 East Front Street, Miroslava and Bruce Brach are licensed to operate Toy Utopia.

In addition to toys for sale, the 2,100 square foot space will offer candy, hot coffee and pre-packaged ice cream.

Part of the request, however, was not immediately approved. The Brachs want to host events “such as reading sessions, puppet shows, birthday parties, and art classes,” according to the filing, and for that they’ll have to request assembly use, according to Planning Director Shawna Ebanks’ response.

• Kimberly Katz has permission to open a hair salon at 218 West Front Street, a small building next to the Red Bank Antiques Center. Elders may remember it as the location of Itri’s Luncheonette.

Guy Johnson, who operates the antique center, owns both properties.

Beyond the city center:

• In the small mall at 164 Newman Springs Road, Orlando Acuna Arevalo is licensed to operate the El Sabor Salvadoreno restaurant.

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