Moxy channels its “Play On” spirit, breaking the boundaries of multiple dimensions from the hotel to the virtual world

HONG KONG, July 12, 2022 /PRNewswire/ — Moxy Hotels, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, today announced the launch of the “Moxy Universe, Play Beyond” augmented reality experience in Asia Pacific. Designed for the young at heart, Moxy boldly breaks the rules of a conventional hotel stay, bringing its hotel “Play On” experiences to the virtual world through the Moxy universe.

“Moxy Universe, Play Beyond” Augmented Reality Experience

Of Shanghai at Tokyoguests are invited to explore the Moxy universe with their own avatar at 12 Moxy hotels across Asia Pacific of July 12e through the 31st of Decemberst, 2022. Before arriving in person at each hotel, guests can access the Moxy universe via mobile devices to customize their own avatar, complete with a selection of hairstyles, outfits and accessories. Upon check-in at the hotel’s Moxy bar, guests will instantly enter the Moxy universe by scanning a designated QR marker to unlock a minimum of five challenges in the hotel’s room and public areas to earn awesome price.

“We are thrilled to launch the ‘Moxy Universe, Play Beyond’ experience at all Moxy hotels in Asia Pacific region,” said Jennie Toh, Vice President, Brand Marketing and Brand Management Asia Pacific, Marriott International. “Moxy has always challenged the status quo by inviting customers to live in the moment. With the campaign, we’re taking Moxy’s ‘Play On’ spirit to another dimension through fun and immersive experiences while creating more great connections with our customers.”


Whether as a guest or an avatar, visitors can fully immerse themselves in the ever-bustling world of Moxy at the hotel and simultaneously unlock challenges within the Moxy universe. Go in Moxy Bar – the social heart of the hotel, which doubles as the hotel reception and offers guests a “Got Moxy” cocktail upon check-in. After collecting their room keys, guests can scan the QR marker at the bar to see holographic projections and take photos with life-size avatars while sipping select cocktails.

At Moxy 24/7 Pick up and go self-service concept, customers can access what they want, when they want it, with snacks and beverages to satisfy any late-night cravings. In the Grab & Go space, guests can also unlock a challenge by taking a picture with their avatar and tagging #moxyuniverse.

Exercise can be even more fun with an avatar that doubles as a workout buddy. Guests can challenge themselves and sweat it out with their avatar at the hotel’s 24-hour service. Fitness Center complete with punching bag, signature racing bike and other gear.

Moxy is sleek and smart bedrooms blend edgy details with functionality and are smartly designed to maximize space, giving customers the flexibility to tailor the room to their needs. Enjoy the clever features of a fun-sized work surface and peg walls instead of cupboards, because the avatar will need all the space when he starts doing dance moves on the bed to raise the challenge.

Moxy’s fun and playful energy can be found in all the dynamic destinations of Asia Pacific as the Moxy Osaka Shin Umedajust around the corner from Osaka bustling shopping and entertainment districts. The brand’s lively lifestyle touches include Bar Moxy, high-energy spaces such as The Terrace, and a graffiti-adorned lounge where guests can sip cocktails and socialize. Located in the heart of Seoul, Moxy Seoul Insadong makes the perfect base camp for the young at heart who want to let loose in the city. Before heading into town, you can enjoy the panoramic view of the city from its quirky rooftop bar, Seoul at Moxie. Moxy Shanghai Hongqiao NECC, the first Moxy hotel in mainland China, also takes the game seriously. The hotel’s feisty crew members are always ready to engage with travelers in a fun way during board games and fun events.

To learn more about Moxy Hotels, visit moxy-hotels.marriott.com and join the @moxyhotels conversation.

Moxy Hotels participates in Marriott Bonvoy, Marriott International’s award-winning travel program. Marriott Bonvoy members earn points for their stay and at other hotels and resorts in Marriott Bonvoy’s portfolio of 30 extraordinary brands, including all-inclusive resorts and upscale home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences such as future stays, Marriott Bonvoy Moments or through partners for luxury products from Marriott Bonvoy boutiques. With the Marriott Bonvoy app, members enjoy a level of personalization and a contactless experience that allows them to travel with peace of mind.

About Moxy Hotels®

Moxy offers a fun hotel experience for the young at heart. With 110 properties open across North America, Europeand Asia Pacific, Moxy boldly breaks the rules of a conventional hotel stay around the world. The non-traditional experience begins with check-in at Bar Moxy and comes to life in its social public spaces, like the lounge and library, and small but smart rooms. Moxy offers sleek industrial design and friendly service at an attractive price, so customers can splurge on the experiences that matter most to them during their travels. Moxy celebrates non-conformity, open-mindedness and originality above all else – always giving its guests permission to play on #atthemoxy. For more information, visit www.moxyhotels.com and join the #atthemoxy fun on Instagram. Moxy is proud to participate in Marriott Bonvoy®, Marriott International’s global travel program. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and recognition of Elite status. To register for free or for more information about the program, visit marriottbonvoy.com.

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