March Madness visitors arrive as San Antonio hotel occupancy rebounds

New data from STR indicates that visitors occupied about 61% of hotel rooms in San Antonio last month, up from 46% in February 2021.

SAN ANTONIO — As San Antonio’s hospitality industry continues to rebound, basketball fans across the country checked in to local hotels Wednesday.

The town of Alamo will host three games of the March Madness tournament, starting Thursday night.

“We are coming out of the pandemic,” said Michelle Madson, president of the San Antonio Hotel and Lodging Association. “We’re finally in a place where we’re looking at growth, rather than just trying to keep the doors open.”

On average, 76% of hotel rooms in San Antonio were booked in the first 19 days of March. About 66% of rooms were occupied during the same period last year, according to hotel analysts STR.

The occupancy rate hovered around 61% last month, compared to 46% in February 2021, according to data from STR.

“We’re thrilled to finally have this momentum, after many years of trying to build it,” Madson said.

The San Antonio Stock Show and Rodeo was a boon to the local tourism and hospitality industry in February. Spring Break, March Madness and Fiesta will attract more visitors until the peak summer travel season.

About one in seven San Antonio residents work in the hospitality industry. The hotel resort tax brings millions to the city every year.

“When we’re able to serve customers and serve visitors, that means we’re better able to serve our employees,” Madson said.

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