S Hotels turns to IDeaS to drive demand and increase profitability for three properties in Thailand

IDeaS, an SAS company, the world’s leading provider of hotel revenue management software and services, announced that luxury hotel group S Hotels has implemented its software to improve the profitability of three key properties in Thailand.

Hotels – Santiburi Koh Samui, SAii Phi Phi Island Village, SAii Laguna Phuket – will implement IDeaS G3 Revenue Management System (RMS) to provide higher levels of forecast accuracy, better optimization of daily prices by type Automated room and common pricing tasks, allowing the Group Revenue team to focus on revenue strategy.

  • Drive higher retail demand – S Hotels will use IDeaS G3 RMS to drive retail demand, delivering higher levels of profitability for the hotel group. Coupled with a comprehensive digital marketing strategy, S Hotels expects its new approach to revenue management to double revenue from its own booking channels over the next year compared to pre-pandemic levels.
  • Assessment of demand fluctuations – IDeaS G3 RMS automatically assesses demand fluctuations and competitive changes to help hoteliers deploy optimal pricing and inventory control decisions. The system continuously learns and adapts to the impact of pricing and controls on booking patterns and demand to improve results and generate revenue for hotels.
  • Automation of the overall revenue management strategy – Automation is at the core of S Hotels’ overall revenue management strategy. The group recognizes the need to adapt quickly to changing market dynamics and free up its revenue managers to focus on value-added tasks.

Nicolas Durand, Vice President of Revenue Strategy and Partnerships, S Hotels and Resorts, said: “As a rapidly growing hotel group, we are focused on best practice solutions that can optimize hotel operations and deliver a superior guest experience. We have adopted IDeaS G3 RMS at key properties in Thailand to improve our dynamic pricing approach and increase profitability.

Jurgen Ortelee, APAC Managing Director, IDeaS, said: “In a recovering travel market, hotel groups need to focus on driving demand from the most profitable channels. IDeaS is delighted to be working with S Hotels to automate key revenue management tasks so the group can improve prices by room type, helping to attract the right customer at the right price.

About Ideas

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS provides revenue science to over 18,000 clients in 145 countries. Combining industry insights with innovative data analytics technology, IDeaS creates sophisticated yet simple ways for revenue managers to make accurate, automated decisions they can trust. Results delivered. Income transformed. Discover greater profitability on ideas.com.

Kim Dearborn
+1 909 455 4316

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