Social media stars react to Disney’s $5,000 Star Wars hotel

When Walt Disney (SAY) – Get The Walt Disney Company Report released plans for a Star Wars hotel, fans went wild over what it might entail. Anticipation and expectation are incredibly heightened, making it nearly impossible for the actual reality to live up to what people hoped the experience would be. That, plus a price tag of around $5,000, led to the inevitable backlash when Disney started showing footage of the actual hotel/immersive experience.

Once Disney started showing people what Star Wars: Galactic Starcruiser looked like at Walt Disney World in Florida, they were disenchanted and many early bookings were canceled. This likely would have happened had the company shown anything less than being able to make guests force-sensitive while giving them their own best friend Wookie.

The theme park giant faced the same kind of backlash when Star Wars: Galaxy Edge opened at Disney’s Hollywood Studios and Disneyland. The first groups of guests had their own ideas of what the theme park should look like. It made anything other than what was in their imagination a disappointment.

Over time, negative reviews reset expectations and consumers entered Galaxy’s Edge with a more realistic outlook. That will likely happen with the two-night Galactic Starcruiser Hotel Experience, which began operating in early March.

Disney probably has a huge winner

Over the past few months, there has been a lot of media attention about people canceling their Star Wars: Galactic Starcruiser experience. It was presented as the fact that people didn’t like what Disney had created, but the reality is that the price and the pandemic probably gave a lot of people the cold shoulder.

Now that the first people have actually had this immersive two-day Star Wars hotel experience, reviews on Twitter are looking positive, including from some big-name Disney bloggers.

And, while there was a lot of skepticism before anyone actually experienced Star Wars: Galactic Starcruiser, the world of Disney bloggers, some of whom paid for the experience, seemed very impressed with it.

The praise, as you can imagine, wasn’t universal (because when is it ever, especially when Star Wars is involved).

Disney rarely really fails

Disney’s biggest recent misstep might be “Solo: A Star Wars Story,” a film that “bombarded” at the box office relative to expectations. The reality is, “Solo” has grossed nearly $400 million worldwide since its theatrical release. It’s certainly a money loser, but it’s not a dud compared to other studios’ big misses.

Yes, “Solo” lost money in theaters, but it may even have made a profit from secondary markets, streaming and commercial ties. Star Wars has arguably grown too big to fail and recent history – including a whole slew of new theme park attractions – suggests that the reality of Star Wars: Galactic Starcruiser may not be up to par. what people imagined, but it’s probably going to deliver a very strong experience.

Is it worth $5,000? Are theme park tickets worth more than $100 per day? Is a $6 churro good value? How about a $16 themed adult drink?

For Star Wars fans, the answer is probably yes, and that’s good news for Disney shareholders.

Comments are closed.