The luxury hotel segment is experiencing huge local demand


Qatar’s luxury hotel industry has seen huge local demand amid the Covid-19 pandemic, as most guests seek curated experiences and unique offers, said Ritz-Carlton, Doha Managing Director Carlo Javakhia.
“In the luxury hotel industry, the negative impact was only for the few months when travel was not permitted for international markets. However, the demand from the local market was very strong, very high, it allowed us to run on weekends (and) we were full, ”he said at a recent press conference at the Sel & restaurant. Hotel honey to mark the hotel’s 20th anniversary in October. 27.
The global health crisis, Javakhia said, has created a positive impact “in the way people have become more aware of health and safety measures”.
“They (customers) are now more brand aware than they were in the past because they trust certain brands and companies and they feel safer, more secure,” he said. he pointed out, adding that people are willing to pay higher prices for luxury. than in the past because not all hotels could offer such a product.
A property owned by Katara Hospitality, Ritz-Carlton, Doha completed the renovation of its Grand Amiri suites in 2020. The hotel has 374 rooms, including 42 Club level rooms and 61 suites (including four named Grand Amiri suites), of the luxury hotel merges contemporary style with classic Arabic and European design.
Three distinctive restaurants complete the hotel’s culinary journey; The French restaurant Sel & Miel, the American Steakhouse STK Doha and the pan-Asian restaurant B-Lounge.
“The products are launched in such a way that they can meet the needs of the international traveler and can also meet the local customer,” Javakhia said.
He stressed that Covid-19 affected the middle class and entry-level goods more than luxury as demand increased for “more personalized and private experiences than in the past”.
Javakhia said the hotel has also brought organized menus from the living room to guest suites as people have become more aware of dining in restaurants.
He noted that the five-star hotel – with over 2,000 square meters of meeting space – has also seen a “double-digit increase” in leisure activities not only in the local market but also in the international market.
Besides launching various offerings from top brands across the world, the CEO added that chefs at Ritz-Carlton, Doha have also introduced new menu items to cater for different segments.
“Then we launched the beach which was one of the main components of the leisure market,” he added.

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